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WhatsApp Business API

The official API, ready in a few clicks.

Use Meta's official WhatsApp Business Platform for verified, reliable and scalable messaging, with your business name, approved templates and green-tick eligibility. Connect through Meta's own sign-up window. No developer needed.

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WhatsApp Official overview in MacroWA with sent, delivered, read and failed counts and messages by Meta pricing categoryWhatsApp Official overview in MacroWA with sent, delivered, read and failed counts and messages by Meta pricing category
Screenshot from the MacroWA dashboard

Who pays for messages

You pay Meta's messaging fees directly to Meta, with your own Meta payment method. MacroWA charges only for platform features, and shows your usage and estimated costs in the Costs & usage report.

Costs and usage report in MacroWA with billable and free message counts and estimated costCosts and usage report in MacroWA with billable and free message counts and estimated cost
The Costs & usage report splits billable and free messages by category and lets you export CSV.

01WhatsApp Business API

What you get on the official API.

  1. 01

    Easy connection

    Connect your number with Meta's Embedded Signup, and keep using the WhatsApp Business App on the same number if you want (coexistence).

  2. 02

    Number health

    See quality rating, messaging limit tier and account status, and check them with Meta in one click. Links open WhatsApp Manager directly.

  3. 03

    Shared Inbox

    One inbox for all conversations, with the 24-hour window shown, pause/resume bot and send templates.

  4. 04

    Message templates

    Create templates, submit them for Meta approval and track their status, then send them from the Inbox, Quick Send, broadcasts and flows.

  5. 05

    Broadcasts

    Scheduled template broadcasts to contact groups, with sent, delivered, read and failed counts.

  6. 06

    Contacts & groups

    CSV import/export, groups and automatic opt-out handling.

  7. 07

    Chatbot & bot rules

    Keyword chatbot with text, media and up to 3 reply buttons. Bot rules with priority, a fallback and business hours.

  8. 08

    Conversation starters

    Ice breakers and a welcome experience inside WhatsApp.

  9. 09

    AI Smart Reply & Auto Reply

    AI answers using your knowledge, plus simple auto replies.

  10. 10

    WhatsApp Flows

    Send interactive forms built in Meta (sign-ups, bookings, surveys). Answers arrive in the Inbox and in your automations.

  11. 11

    Automations

    Visual flow builder that follows Meta's 24-hour window rules.

  12. 12

    Costs & usage report

    Billable and free messages by category (marketing, utility, authentication, service), monthly and daily charts, estimated cost, CSV export, and reconciliation with Meta's own numbers.

  13. 13

    Developer API & webhooks

    Full REST API and signed webhooks.

Ready to grow on WhatsApp? Start with MacroWA today.

Connect a number, teach your AI agent and switch on your first flow.

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