ENBMGet started

Features

Everything your business needs on WhatsApp.

MacroWA brings everything your business needs on WhatsApp into one dashboard. Connect your numbers in minutes, send campaigns, reply instantly with AI agents that know your products, and build visual flows that qualify leads, collect information and hand over to your team at the right moment.

Get started

01WhatsApp messaging

Quick start with a QR code.

Connect one or more WhatsApp numbers by scanning a QR code, and start messaging, automating and running campaigns in minutes.

Devices and QR page in MacroWA showing a connected WhatsApp numberDevices and QR page in MacroWA showing a connected WhatsApp number
  1. 01

    Multiple numbers

    Connect several WhatsApp numbers and manage them from one dashboard, with live connection status.

  2. 02

    Contacts & groups

    Import contacts (CSV), organise them into groups and tags, and keep custom fields.

  3. 03

    Quick Send

    Send a one-off text, image, video, audio or document in seconds.

  4. 04

    Templates

    Save reusable message templates, with AI help to write them.

  5. 05

    Bulk campaigns

    Send campaigns to opted-in contacts, with a random delay between messages, quiet hours, scheduling and live progress.

  6. 06

    Auto Reply

    Reply automatically to keywords, any message or new contacts.

  7. 07

    Chatbot

    Keyword-based chatbot items with text, media and AI answers.

  8. 08

    AI Smart Reply

    Let AI answer anything your keywords don't cover, using your own knowledge.

  9. 09

    Visual automation flows

    Drag-and-drop flows with branches.

  10. 10

    Staff hand-off

    When your staff reply from the phone or the dashboard, the bot pauses for that customer automatically (30 minutes by default, adjustable).

  11. 11

    Consent management

    Opt-out keywords (STOP, BERHENTI…) and opt-in keywords (YA, SETUJU, START…). Opted-out contacts are never messaged.

  12. 12

    Activity & reports

    Delivery log, read status, bot activity and reports.

  13. 13

    API & webhooks

    Send messages from your own system and receive incoming messages and status updates.

02Visual automation flows

Build conversations that think for themselves.

Design WhatsApp journeys on a drag-and-drop canvas. Flows can branch: every question, condition and request has its own paths. Available on both connection options.

The MacroWA flow builder canvas with branching nodesThe MacroWA flow builder canvas with branching nodes
Screenshot from the MacroWA dashboard
  1. 01

    Triggers

    Keyword (exact, contains, pattern), any message, new contact, button or menu reply.

  2. 02

    Send

    Text, media, buttons or menus, and approved templates.

  3. 03

    Ask a question

    Save the answer into a variable, with answer, no-answer and per-option branches.

  4. 04

    Conditions

    Branch on answers, contact fields, message text or time of day.

  5. 05

    Delays

    Wait minutes or hours before the next step.

  6. 06

    Contact actions

    Add or remove tags and groups, opt in or opt out.

  7. 07

    Hand off to a human

    Pauses the bot for that customer.

  8. 08

    AI reply

    Answer with one of your AI agents.

  9. 09

    HTTP request / webhook

    Send data to your CRM, Google Sheets, n8n or Zapier, and use the response in later messages, with success and failure branches.

  10. 10

    WhatsApp Flow form

    Send an interactive Meta form (official API).

  11. 11

    Generate with AI

    Describe the flow in plain words and get a draft.

  12. 12

    Priority & run history

    Choose which flow wins, and replay every run on a step-by-step timeline.

03Workspace, teams & platform

Built for a team, not one phone.

  • Teams & roles

    Invite team members with roles and permissions; owners keep full control.

  • Channel Hub

    Connect your social channels in one place.

  • Files

    A media library for images, videos and documents, used across the app.

  • Credits & usage

    Transparent AI credit usage per feature.

  • Activity log

    See who did what and when.

  • Plans & billing

    Choose a plan that fits; features and limits scale with your plan.

  • Support

    Built-in support tickets.

  • Affiliate program

    Earn commission by referring other businesses.

  • Security

    Two-factor authentication, CAPTCHA on sign-in, encrypted secrets and daily backups.

  • Malaysia-ready

    Malaysia time zone and Malay language support.

04Use cases

Who uses it, and how.

Online sellers
Answer price and stock questions instantly, send catalogues and order links.
Agents & resellers
Qualify leads with questions, collect details and send them to your CRM.
Service businesses
Bookings through WhatsApp Flows, reminders with templates.
Support teams
A shared inbox; the bot handles FAQs and staff take over when needed.
Agencies
Manage several brands, numbers and AI agents from one account.

Ready to grow on WhatsApp? Start with MacroWA today.

Connect a number, teach your AI agent and switch on your first flow.

Get startedTalk to us

7-day free trial. Monthly or yearly plans. 30-day money-back guarantee on your first payment.